When I was little, I remember reading some magazine, possibly Nickelodeon’s, and there being a small article about product placement. I don’t know how I remember it, but there was a screen shot for a Butterfinger in the Dennis the Menace movie. Since then, I’ve been trying to pick out any instances of product placement – it bugs the crap out of Amanda.
My favorite lesson I teach each year to my seniors is about the role of product placement in pop culture. Amanda and I were watching the third Transformers last week and since I knew Michael Bay is notorious for selling his movies, I tried to pick up as many I could.
Smeg refrigerator – Opening scene with people. I wasn’t sure what Smeg was so I had to look it up. It’s a brand. Unfortunately I just bought a new refrigerator.
Chevy Camaro – Bumblebee. How does he never get dirty? My Chevy definitely gets dirty.
Corvette – Another GM car.
Cadillac – Even more GM. I heard GM paid $1.5MM for the first movie.
Snap On – The logo is extra large on the toolbox in the hanger.
Lenovo monitor – They are everywhere. Except at my workplace. And Amanda’s.
Apple iPad – Very quick and subtle in the office.
Mercedes – I think it was on the bad guy’s chest. Is Mercedes evil? Depends who you ask.
Cisco – I have nothing to say about Cisco.
Canon – The printer turned into something that threw the guy from the Hangover from out a window.
Bud Light – Even Amanda picked this one up.
Firestone – Apparently this is the old advertisement/billboard/store in the city of Chicago. The city must have done something since I’ve been there last.
Waste Management – This was the cleanest dumpster I have ever seen.
GMC – Another one Amanda got.
Chevy Impala –
Ferrari – Because I saw it in the movie, I want to go buy a Ferrari. Now to take a second mortgage on the house.
Target – on hood that turned into a robot
Gillett – There’s a Gillett razor in my shower, but the only reason it was purchased was because it a Chicago Bear’s logo.
Macy’s – I think I’m going there tomorrow to buy a suit. Only if Men’s Warehouse had some product placement. .
USA Today – Incredibly quick and subtle. I wasn’t sure if I really saw it. I think I might have convinced myself that it existed.
Fox News and O’Reilly Show – I don’t watch either and probably never will.
I’m sure I missed a few, but if I was actively seeking them out, how effective were the ads? The overwhelming majority of these Amanda missed. This is something that interests me and I’m going to research more between grading and reading about negotiations.