I’ve spent quite a few hours the past few months looking for internships and applying for a lot of them. I am finally making headway with this endeavor. On Monday I have a phone interview with a company, so this weekend I need to do some research on the company and the industry. Hopefully I can get this marketing position because it’s with a pretty large company which will be fun since last summer I worked for a really small company. It will be interesting to see the difference between a small boutique SEO company and a company with 1000+ employees with a market cap of $885M.
Fast Cat Relay & AdWords
The last month or so I received numerous offers from Google for $100 worth of free advertising (It’s not really free – there is a $5 or $10 set up fee), so I was able to convince Derks to try it out for his race, Fast Cat Relay, since I designed the site. I designed three different image ads at 2 different sizes so I can track to see which ad is getting the best results. Next step was to identify where the ads are going to run. Be default Google has it set to the entire US. Since I don’t think that somebody from California would be doing the race, I set the location to a 35 mile radius around Plainfield (during my internship I was focused on which states were performing best).
Right now the ads are still pending review from Google and I am still trying to get in touch with Active (the company who is doing the online registration) so I can set up the code to track conversions. I am pretty excited to play around with this and hope that we can get a lot of conversions. At some point I want to try an ad campaign on Facebook, but it’s not my money that I’d be spending. I did, however, set up a simple marketing calendar that outlines various posts we can have on Facebook to promote the race.
New Book
A few weeks ago I got an e-mail from HBR advertising a book entitled “Understand Michael Porter.” I waited a few weeks to buy it just in case somebody would get it for me for my birthday. When I didn’t get, I went to Amazon (it was about $5 cheaper there than HBR’s site) and ordered it Friday night. To my surprise, it showed up today, Sunday, from a shipping carrier I never heard of, Ensenda. Unfortunately, I have to study some accounting and I have a lot of school work to get done before I can begin reading it.
Also, for some reason, my post about starting my managerial accounting class didn’t stick. I think it got lost when I switched to a new server.
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After an interesting plumbing …
After an interesting plumbing experience, it’s time to watch bios about Steve Jobs & Mark Zuckerburg.
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Run Fast Cat
SteepleWeb has been really busy. We have another developer on board – Scot with 1 “t” so we are less than a month away from finally being out of beta. We are actually having our SteepleWeb Summit in Chucktown next weekend to finish the new site, iron out a few things, and launch!
We’ve also been working with Plainfield North because they are hosting a road race as a fundraiser for their track team. I tried to get a quick WordPress theme, but couldn’t find anything I liked or could quickly adapt. I eventually just handed coded the site which was kinda fun since I haven’t done that in a long time. I tried keep it somewhat similar in theme to their team site at www.tigersxc.com. There are a few more changes that need to be made, but the site is up and running at www.runfastcat.com
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Interesting Facts
As I was sitting in the airport waiting to go to Mexico with Amanda and my family, I was playing around on my phone and was looking at Harvard Business Review’s site and found their e-mail newsletters. There are several different newsletters to get, but I choose to get “the daily stat” which gives short, one-paragraph interesting stats. For example, people who are disagreeable earn more than those who are agreeable (about 7%), and Catholics also have higher earnings. I also signed up for a monthly marketing newsletter.
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